Cappa-Films

Corporate branding is utilizing your brand name as a mark in every aspect. This is different from product branding where products are the main subject of promotion.

Why should you go for corporate branding?
Society is dominated with speed and information. These days, everybody at least knows to get simple access to the information. Thereby, products and services are no longer protected against imitation, as unique is no longer a competitive benefit. Just as a new product is launched, the competitor puts a similar and inexpensive product in the market. A corporate identity is not that simple to copy.